Daty-Snacks are healthy bars made from as little as 3 to 5 purely natural ingredients that we all know and recognize. Tapping into the current “on-the-go” consumption trends, Daty offers a product that reinvents the date as a snack that is both healthy, energetic, and affordable, all without compromising the quality of the ingredients.

Ma-“date”-d (wink wink) to redesign its original packaging for the Canadian market, we set out to create a design that matches the quality and energy of the product inside. We removed the trident-devilish serifs from the logo and added a little crown to the letter “A” since Deglet Nour dates are commonly called “queen of all dates”. We gave the “D” a rounded date-like shape to make the package soft and friendly. With different typefaces and illustrative elements, we achieved an overall dynamic and appealing commercial packaging.