A balance between classic and modern Italian, in Quebec — Italbec - new visual identity.
With over 35 years of passion, tradition, and expertise, ITALBEC is a leader in tile and natural stone. The family-run business innovates in its choice of materials, colors, sizes, and finishes.
We drew inspiration from vintage Italian tiles to bring Italy and Quebec together with type and symbols. The logo design landed in bright yellow-orange with a minimalist rounded typeface. We designed and coded a website with the new visual identity, complete with traditional billboards and magazines ads for the brand.