Kojax began its activities in Montreal in 1977. With its authentic flavours and its irreprochable freshness, it didn’t take long for the brand to firmly establish itself as a reference for Greek cuisine, first in Montreal and then more widely in the whole province.
After more than 40 years of successful development, it is now time for the brand to refresh its image in order to attract new generations of customers, while of course keeping a strong bound with its greek heritage. The combination of cyan blue and bright red are giving the brand identity a Mediterranean flare. The branding also is very much typography based, as we play with the letter ‘F’ that replaces the ‘V’ in souvlaki, as Greeks actually pronounce it ‘souflaki’.