As bubble tea became more and more popular Montreal, L2 has made a name for itself and is now one of the most popular local destinations for bubble tea fans. First opened in Montreal-Chinatown in 2003, L2 currently numbers 14 locations. In order to ensure brand coherence and to stay ahead of the competition, rebranding was an essential step. Grafico designed a new, rich, colourful and bubbly brand identity. In addition, the new L2 logo reflects the balance between heritage and renewal.