SAJE Montréal Centre is a non-profit organization whose mission is to stimulate, promote and support the start-up and expansion of small and medium-sized businesses in Quebec.

During the brand discovery phase of the project, we built a list of powerful keywords that encapsulated the brand’s DNA, mission, and vision. The rebrand direction highlights the concept of mutual support, assistance, balance, and mentoring. The logo design inspires synergy with a handshake or chain links interlocking. The font reflects the academic side while having a logo that feels young, trustworthy, and inviting. We create their branded stationery suite and website design.