From the popsicle to superheroes — Santa paleta - product packaging design.
Developed by Gelatolab, Santa Paletas are Mexican-style popsicles available in stuffed, creamy, and fruit flavors.
The visual branding explores quintessential Mexican art and cultural references. The logo typography is inspired by vintage Mexican posters and luchador ads. We incorporated the playful side of the tasty treats by using a street fest garland of flags spelling out the word “paleta”.
Three distinctive illustrations represent flavors on packaging: luchador for fruit, Catrina for creamy, and piñata for stuffed.