In the world of advertising, there is a lot of talk about the visual impact that advertising campaigns must have in order to penetrate the minds of consumers, but have you ever wondered who is in charge behind the most impacting ads you have seen? I’m sure I can tell you it’s a graphic designer.
In terms of proposing an initial definition, we will say that graphic design, seen as an activity, is the action of conceiving, programming, projecting and making visual communications, generally produced by industrial media and intended to convey specific messages to specific groups. Today, the profession of graphic designer is one of the most demanded, as it covers a large number of sectors, such as advertising, media, printing, web design, and so on.
A graphic designer understands visual communication as a way of life, must have a visual education and understand how the image can serve to communicate something and have a specific function.
The social function of graphic design, like that of language, is the communication of information, the intelligibility of the environment and the transmission of knowledge; therefore, the job of the professional in this area is to perceive and conceive all the information necessary to then be shaped so that there is a communication without the need for words. Now that you know the role of the graphic designer in general, I will show you the tasks he performs in each sector in which he develops.
The graphic designer, an important professional in any company
The task of graphic design is essential for any company, for all it entails and for being part of its marketing activity and its strategies. The design complements the market actions and provides the visual and graphic support with which a company carries out all its activity, from the development of the brand and brand image to the development of the good to offer to the market and the communication of this, as well as all kinds of communication tasks and marketing actions focused on brand loyalty and needs such as the presentation of a product, the development of an ad, a poster and other series of actions for which it is necessary the work of a graphic designer.
The job duties of a graphic designer can greatly improve the success of marketing and communication tools, such as brochures and websites, making them more attractive to the potential audience and highlighting the most important information through good design techniques.
The graphic designer is also in charge of the preparation of booklets, company dossiers, posters, cards and all kinds of marketing communication actions, following the strategies, values and colors of the brand image.
When a company needs to carry out interactive projects, create audiovisual material (videos, animations and visual shorts with movement) and carry out the design of advertising on packaging, it resorts to a graphic designer, because it is the professional who through a specific method (design), builds messages (communication) with visual media.
If you think that the functions of a graphic designer are many and of great value to companies, you should know that there is more: in the creative part of web design, the task of the designer is to apply and dynamically combine the different elements that are part of a website, such as colors, fonts, menu, buttons, etc..
If we stop to think, we will realize that we are surrounded by graphic design: a billboard, a book, advertising on television or social networks, the brand of a pair of glasses, the wrapping of a chocolate for Christmas… The graphic designer is responsible for transforming our environment.