Graphic design is the branch of design and art focused on the creation and development of the visual aspects of an element, be it a poster, an advertisement, a photograph, and so on. The importance of graphic design within companies is evident: imagine a company without a logo, without a branding strategy, without an attractive design on your website… it would definitely never be positioned in the minds of buyers.
Over time, it has been demonstrated that graphic design, in its various branches, is necessary to improve the image of any company. Do you know what are the essential services that graphic design provides companies? Find out in this article.
What would the corporate world be without graphic design and without professionals who can carry out the realization of posters, images, advertising and other elements that are produced daily in each company and contribute so much in their marketing and communication actions?
Advertising design is based on creating advertising pieces, printed or audiovisual, in order to inform and motivate consumers to purchase a product. The advertising design includes elements such as corporate identity, design of brochures and billboards, promotional campaigns, design of packaging and stands, among others.
In recent years, websites have become very important for the growth of businesses, as they are one of the favorite tools for users to acquire services and products, thanks to the ease of access, time and cost.
Human beings receive most of the information through the eyes, that is why the visual image becomes relevant: our brain processes a graphic scheme much faster than a text, and we are more pleased with simple, clean and orderly designs; therefore, the visual aspect of a web page is another point to take into account to offer users an image of seriousness and generate in them a sense of trust and credibility towards the website; in fact, several studies have shown that, just as when customers are ready to buy a book tend to judge it by its cover, users tend to judge the credibility and trust offered by a web page based on aspects such as its visual design.
Editorial graphic design
Any publication that wants to communicate an idea or tell a story through the organization and presentation of words and graphic elements needs editorial design. Editorial design is the branch of graphic design dedicated to the layout and composition of publications such as magazines, catalogs, brochures, books, newspapers, instructions, etc..
Editorial design has always been one of the key disciplines of any company; in this area, the main objectives of the designer are to create a design that is attractive and functional for the reader and achieve perfect harmony between form and content.
As you can see, graphic design is fundamental in the various areas of any business, and should be perceived as the best way in the digital world in terms of informing and projecting is concerned. Graphic design is the pillar that allows human beings to enter a universe of sensations that give them the pleasure of knowing new forms of expression and communication.
Without a doubt, the sea of ideas of a graphic designer is the key to the progress of micro, medium and large companies in search of new emotions to transmit.