Évolys is a project born from the ambition to revolutionize the sustainable biocarbon industry. Our mission, in collaboration with Gestion Bay, was to support the team in creating a new brand dedicated to the production and distribution of biocarbon. This involved creating a name, a tagline, a logo, and then the complete brand identity, including the design of all the tools and materials necessary for the launch.
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The eco-responsible ambition of the project is visually represented by a strong symbol: the cycle. This symbolizes the renewability of biocarbon as a resource. The color palette, the roundness, and the clean design elements all reinforce this positioning.