Creative branding insights for ambitious businesses and brands in Quebec and beyond

Your packaging is much more than just packaging: 5 reasons to rethink it with ambition

72% of consumers say that packaging design directly influences their purchasing decision (source: Ipsos). They say you shouldn’t judge a book by its cover… but in branding as in retail,…

Your packaging is much more than just packaging: 5 reasons to rethink it with ambition

72% of consumers say that packaging design directly influences their purchasing decision (source: Ipsos). They say you shouldn’t judge a book by its cover… but in branding as in retail,…

Moodboards: The Secret Weapon of Our Branding Process

If you’ve been one of our clients, you’re probably aware that moodboards are almost an essential step in our collaboration. Early in the process, we present one or more carefully…

Balance between heritage and novelty : a secret to a successful rebrand?

At the end of 2024, no one in the creative industry could have missed the unveiling of the new identity of the luxurious car brand Jaguar. And if you’ve been…

Did you find your brand’s visual design voice?

When we think of how a brand communicates, we often focus on its visual elements—logos, colors, fonts, illustrations—everything that shapes its visual identity. While this is undeniably important and requires…

Everything you need to know about Quebec’s new commercial signage regulation

A new regulation has been introduced by Quebec to combat the erosion of French. It will come into effect in June 2025. But don’t worry, the Grafico team has looked…

Why does typography matter so much?

Along with colours and graphics, typography plays a pivotal role in branding, acting as the visual voice of a company’s identity. The choice of your brand’s fonts can significantly impact…

Your packaging is much more than just packaging: 5 reasons to rethink it with ambition

72% of consumers say that packaging design directly influences their purchasing decision (source: Ipsos). They say you shouldn’t judge a book by its cover… but in branding as in retail,…

Moodboards: The Secret Weapon of Our Branding Process

If you’ve been one of our clients, you’re probably aware that moodboards are almost an essential step in our collaboration. Early in the process, we present one or more carefully…

Balance between heritage and novelty : a secret to a successful rebrand?

At the end of 2024, no one in the creative industry could have missed the unveiling of the new identity of the luxurious car brand Jaguar. And if you’ve been…

Did you find your brand’s visual design voice?

Everything you need to know about Quebec’s new commercial signage regulation

A new regulation has been introduced by Quebec to combat the erosion of French. It will come into effect in June 2025. But don’t worry, the Grafico team has looked…

Why does typography matter so much?

Along with colours and graphics, typography plays a pivotal role in branding, acting as the visual voice of a company’s identity. The choice of your brand’s fonts can significantly impact…

Branding for Startups and Small to Midsize Business

By That Good ContentStarting a new business venture is exciting, but there’s a lot to think about. Between research and development and fine-tuning your business plan, entrepreneurs need creative support…

Ideas to find a strong branding

The creation of a brand is as important as its positioning because it plays on the consumer’s perception when he or she listens to or thinks about a brand’s product…

The Anatomy of a 360-Branding Campaign

At Design Grafico, complete brand design is one of our favourite things to do – and, as it turns out, is something we’re also pretty good at. We recently won…

Once upon a brand story: A powerful way to build trust with your customers

Your brand is a class all its own. Along with a product and/or service that solves a problem for your customers, you’ve built a team that sees things differently; does…

Is it time for your company to rebrand?

Scenario: So you’ve been in business for a few years, perhaps even decades, and lately a few things have popped up on your radar. You’re realizing that your customers aren’t…

What’s in a Logo Design: Nothing Says Simple and Effective Like Amazon’s Logo

At a quick glance, a logo – a well-designed logo – speaks to a specific part of our brains. Some call it subliminal messaging. We call it emotional touch points.…

The most useful design services for companies

Graphic design is the branch of design and art focused on the creation and development of the visual aspects of an element, be it a poster, an advertisement, a photograph,…

How to have a good company image?

The company image is essential for a company to grow; in this article we will show you how to do it. The image of a successful company is a reflection…

Main trends in web design 2020

Web design trends are driven by popular websites, technological trends, large companies, the habits of web users, among other factors. It is to be expected that in the era of…

The functions of a graphic designer

In the world of advertising, there is a lot of talk about the visual impact that advertising campaigns must have in order to penetrate the minds of consumers, but have…

Tips to get the best designs

When we talk about graphic design, we refer to the technique of projecting ideas in visual format for different purposes, whether commercial, advertising, corporate, brand building, as a complement to…

The importance of graphic design for companies

Graphic design is becoming more important every day, as more and more companies emerge, and with them, a huge demand for new ways to convey their advertising message. For a…

Four reasons to hire the services of a graphic designer

The digital era, which began in the 1980s, changed paper for the screen and the way we relate to images and texts, but the bases of graphic design, which allow…

The logo, the image that makes the difference

In the past, the market was never so saturated with brands that were dedicated to the same sector and manufactured the same type of product, so the design of an…

Tips for creating a logo that makes a difference

The brand identity is everything that represents a company, ie those elements that make the company is unique and differentiated from the rest, one of the most important is the…

Five trends in graphic design for 2020

The world changes, and with it, people’s perception of colours, shapes and images, that is, the elements that make up visual communication; hence the need to create innovative proposals to…

Branding: identity for your brand

In a society where organizations are becoming more and more alike, where the offer of products and services overflows the consumer and makes his choice difficult, and where the purchase…

Graphic design and branding: the emotional link with the public

Branding has become essential for companies today. Branding is a process of creating a brand that positions itself in the preferences of the consumer. With this process the brand becomes…

Graphic conception: more than a visual message

The graphic conception is the representation of a concept through images and words that make up a visual message. An image is worth a thousand words, and this is a…

Difference between brand image and brand positioning

The increasing competitiveness in the commercial sector creates the need for companies to redefine their strategies to reach their target audience. But before planning any strategy to strengthen a company’s…

The importance of brand identity and how to create one

Brand identity comprises everything that sustains your brand. That is, it is all the things that make it different from the rest and what will make you stand out in…

Why use a design agency for your company?

A design agency will help your company to have an exponential growth, because nowadays everything is being mobilized through social media. At Design Grafico we are a design agency in…

What is the importance of brand image for your business?

The importance of the brand image is based on leaving the customer a vision and a brand of the company that will always be remembered. Positive brand image refers to…

4 tips for hiring a design agency for your projects

Hiring a design agency to undertake any project or business is paramount, because now everything is sold is by sight, you have to captivate customers from the first moment. Instead…

How graphic design helps all businesses

Do you want to know if graphic design helps companies? In Design Gráfico we are specialists in the area and we will answer this question, come and visit us. Graphic…

5 creative tips to establish brand identity

Do you want creative tips to establish your brand identity? At Design Grafico we are experts in the area of creating designs and in this articles, we will talk about…

Creative branding insights for ambitious businesses and brands in Quebec and beyond

CONTACT US

ADDRESS

FOLLOW US

CONTACT US

ADDRESS

FOLLOW US

BLOG