Creative branding insights for ambitious businesses and brands in Quebec and beyond

At the end of 2024, no one in the creative industry could have missed the unveiling of the new identity of the luxurious car brand Jaguar. And if you’ve been…

When we think of how a brand communicates, we often focus on its visual elements—logos, colors, fonts, illustrations—everything that shapes its visual identity. While this is undeniably important and requires…

A new regulation has been introduced by Quebec to combat the erosion of French. It will come into effect in June 2025. But don’t worry, the Grafico team has looked…

Along with colours and graphics, typography plays a pivotal role in branding, acting as the visual voice of a company’s identity. The choice of your brand’s fonts can significantly impact…

By That Good ContentStarting a new business venture is exciting, but there’s a lot to think about. Between research and development and fine-tuning your business plan, entrepreneurs need creative support…

The creation of a brand is as important as its positioning because it plays on the consumer’s perception when he or she listens to or thinks about a brand’s product…

At Design Grafico, complete brand design is one of our favourite things to do – and, as it turns out, is something we’re also pretty good at. We recently won…

Your brand is a class all its own. Along with a product and/or service that solves a problem for your customers, you’ve built a team that sees things differently; does…

Scenario: So you’ve been in business for a few years, perhaps even decades, and lately a few things have popped up on your radar. You’re realizing that your customers aren’t…

At a quick glance, a logo – a well-designed logo – speaks to a specific part of our brains. Some call it subliminal messaging. We call it emotional touch points.…

Graphic design is the branch of design and art focused on the creation and development of the visual aspects of an element, be it a poster, an advertisement, a photograph,…

The company image is essential for a company to grow; in this article we will show you how to do it. The image of a successful company is a reflection…

Web design trends are driven by popular websites, technological trends, large companies, the habits of web users, among other factors. It is to be expected that in the era of…

In the world of advertising, there is a lot of talk about the visual impact that advertising campaigns must have in order to penetrate the minds of consumers, but have…

When we talk about graphic design, we refer to the technique of projecting ideas in visual format for different purposes, whether commercial, advertising, corporate, brand building, as a complement to…

Graphic design is becoming more important every day, as more and more companies emerge, and with them, a huge demand for new ways to convey their advertising message. For a…

The digital era, which began in the 1980s, changed paper for the screen and the way we relate to images and texts, but the bases of graphic design, which allow…

In the past, the market was never so saturated with brands that were dedicated to the same sector and manufactured the same type of product, so the design of an…

The brand identity is everything that represents a company, ie those elements that make the company is unique and differentiated from the rest, one of the most important is the…

The world changes, and with it, people’s perception of colours, shapes and images, that is, the elements that make up visual communication; hence the need to create innovative proposals to…

In a society where organizations are becoming more and more alike, where the offer of products and services overflows the consumer and makes his choice difficult, and where the purchase…

Branding has become essential for companies today. Branding is a process of creating a brand that positions itself in the preferences of the consumer. With this process the brand becomes…

The graphic conception is the representation of a concept through images and words that make up a visual message. An image is worth a thousand words, and this is a…

The increasing competitiveness in the commercial sector creates the need for companies to redefine their strategies to reach their target audience. But before planning any strategy to strengthen a company’s…

Brand identity comprises everything that sustains your brand. That is, it is all the things that make it different from the rest and what will make you stand out in…

A design agency will help your company to have exponential growth, because nowadays everything is being mobilized through social media. At Design Grafico we are a design agency in charge…

The importance of the brand image is based on leaving the customer a vision and a brand of the company that will always be remembered. Positive brand image refers to…

Hiring a design agency to undertake any project or business is paramount, because now everything is sold is by sight, you have to captivate customers from the first moment. Instead…

Do you want to know if graphic design helps companies? In Design Grafico we are specialists in the area and we will answer this question, come and visit us. Graphic…

Do you want creative tips to establish your brand identity? At Design Grafico we are experts in the area of creating designs and in this articles, we will talk about…