Ideas to find a strong brandingThe creation of a brand is as important as its positioning because it plays on the consumer’s perception when he or she listens to or…

The Anatomy of a 360-Branding CampaignAt Design Grafico, complete brand design is one of our favourite things to do – and, as it turns out, is something we’re also pretty…

Once upon a brand story: A powerful way to build trust with your customersYour brand is a class all its own. Along with a product and/or service that solves a…

Is it time for a company rebrand?Scenario: So you’ve been in business for a few years, perhaps even decades, and lately a few things have popped up on your radar.…

What’s in a Logo Design: Nothing Says Simple and Effective Like Amazon’s LogoAt a quick glance, a logo – a well-designed logo – speaks to a specific part of our…

The most useful design services for companiesGraphic design is the branch of design and art focused on the creation and development of the visual aspects of an element, be it…

Main trends in web design 2020Web design trends are driven by popular websites, technological trends, large companies, the habits of web users, among other factors. It is to be expected…

The functions of a graphic designerIn the world of advertising, there is a lot of talk about the visual impact that advertising campaigns must have in order to penetrate the…

Tips to get the best designsWhen we talk about graphic design, we refer to the technique of projecting ideas in visual format for different purposes, whether commercial, advertising, corporate, brand…

The importance of graphic design for companiesGraphic design is becoming more important every day, as more and more companies emerge, and with them, a huge demand for new ways to…

Four reasons to hire the services of a graphic designerThe digital era, which began in the 1980s, changed paper for the screen and the way we relate to images and…

The logo, the image that makes the differenceIn the past, the market was never so saturated with brands that were dedicated to the same sector and manufactured the same type…

Tips for creating a logo that makes a differenceThe brand identity is everything that represents a company, ie those elements that make the company is unique and differentiated from the…

Five trends in graphic design for 2020The world changes, and with it, people’s perception of colours, shapes and images, that is, the elements that make up visual communication; hence the…

Branding: identity for your brandIn a society where organizations are becoming more and more alike, where the offer of products and services overflows the consumer and makes his choice difficult,…

Graphic design and branding: the emotional link with the publicBranding has become essential for companies today. Branding is a process of creating a brand that positions itself in the preferences…

Graphic conception: more than a visual messageThe graphic conception is the representation of a concept through images and words that make up a visual message. An image is worth a…

Difference between brand image and brand positioningThe increasing competitiveness in the commercial sector creates the need for companies to redefine their strategies to reach their target audience. But before planning…