NU PASTA

In a society where many struggle to manage their weight, often compromising their health, Nu Pasta presents an innovative and delicious solution. Offering simple, quick-to-prepare meals with low-calorie konjac noodles, Nu Pasta delivers a satisfying eating experience without sacrificing flavor.

Our mission was to design the packaging for Nu Pasta’s all-in-one meals, which combine pasta and sauce, offering delicious and balanced meals ready in just 5 minutes. We developed a visual style that balances elegance, indulgence, and dynamism. The color palette was carefully chosen to differentiate the three recipes: Bolognese, Vegan Chili, and Pepper Sauce.

To further promote these new recipes, we also created a series of marketing visuals.