Brand identity isn’t just a logo or a well-chosen Pantone color.
It’s the set of tangible and intangible elements that make your brand recognizable, desirable, and consistent.
At Design Grafico, we don’t “just design.” We craft lasting, memorable, and strategic brand identities through a precise method combining immersion, creation, and deployment.
We give you a behind-the-scenes look at our complete branding process, from research to concrete implementation.
Step 1: Strategic Research: The Foundation of Branding
Each branding project begins with an immersion phase.
Our goal: to thoroughly understand your brand, its universe, mission, values, target audience, and competitors. This step is essential for building a strong and aligned positioning.
We lead co-creation workshops with you to answer these key questions:
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- Who are you really as a brand?
- What emotions do you want to generate?
- What message do you want to convey to the world?
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Let’s take Blu Element as an example. The challenge was to develop a new brand positioning strategy, simplify the product offering, and design a new visual identity. The result is a refocused, readable, and coherent brand.
Step 2: Visual Identity: Translating the Strategy into Images
Once the strategy is established, we move on to creating the visual universe. Visual branding must express your brand personality through graphic consistency across all channels.
Based on the elements gathered, our team develops a complete visual universe: logo and variations, color palette, primary and secondary typography, iconography, photographic style, illustrations… Each element is designed to support your strategic positioning.
Let’s take Evolys as an example. The challenge: create from A to Z a striking graphic identity for a new brand dedicated to biocarbon. Name, logo, complete branding. A strong, modern image, rooted in the values of sustainable development.
Step 3: Brand tone and voice: making your identity speak
Branding is also your way of expressing yourself. What tone should you adopt? Warm, formal, impactful, or reassuring?
We work with you to define a clear brand voice that can be adapted to all your channels: website, social media, newsletters, presentations, etc.
A consistent voice is what creates familiarity and trust. And it’s an often underestimated pillar of branding.
Step 4: Deployment: bringing your brand to life
Once the identity is established, our mission is to bring it to life.
We support you in the operational deployment of your branding: Website design, creation of templates for social media, print and digital materials, packaging, POS, goodies, presentation templates, etc.
It’s during this phase that everything takes shape and becomes coherent. Each touchpoint is optimized to reflect your brand’s DNA with rigor and creativity.
Everything you need to know about branding with a specialized agency
What is the difference between branding and graphic design?
Branding is the overall strategy (positioning, message, tone), while graphic design is the visual translation. At Design Grafico, we design both to ensure total consistency.
How long does a complete branding project take?
On average, between 4 and 8 weeks, depending on specific needs. The pace adapts to your objectives.
Can I hire you just for a logo?
Technically yes, but we don’t recommend it. A logo without a strategy often lacks impact. Good branding is a holistic approach.
Why choose a branding agency over a freelancer?
We offer a strategic vision, a multidisciplinary team, and a structured approach from brief to implementation. This saves time, clarity, and impact..
And after delivery?
We stay by your side to evolve your brand over time (website, visual campaigns, content, etc.).
Our portfolio shows you how our clients translate their strategy into a cohesive visual presence.
Why choose Design Grafico for your branding?
We’re not just a design studio; we’re a branding agency with a strategic approach and tailored support.
Our strengths:
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- Proven methodology
- Comprehensive support
- 360° expertise (branding, web, content)
- Clear external vision to help you refine your positioning
- Total commitment to making your brand shine
A brand that needs (re)thinking? Let’s talk branding.
At Design Grafico, we believe branding is a powerful tool for transformation. A well-crafted brand distinguishes you, positions you, and helps you grow.
